About Us
With over 4 decades of excellence, PT Medela Potentia Tbk and its subsidiaries ("Medela Potentia") has transformed into one of Indonesia’s premier integrated distribution platforms, delivering a diverse range of products nationwide — including our own line of manufactured medical devices.
STRIVE FOR EXCELLENCE
A commitment to provide the best possible value to our customers.
ACT PROFESSIONALLY
An emphasis on honesty and integrity.
DEAL WITH CARE
An effort to always understand and respect one another.
Values
To become the leading company in the healthcare industry by:
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Providing a robust supply chain and a vast distribution network;
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Applying state of the art systems and information technology;
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Providing good quality products to fulfill our consumers’ needs;
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Building purpose led talents
Mission
A trusted global healthcare group of companies to provide significant added values for our customers and business partners.
Vision
Company
Vision, Mission, and Values
Company
Milestone
1980
Anugrah Argon Medica (AAM) was incorporated as a trading company.
1980's
1981
Djembatan Dua (DD) was acquired to strengthen our distribution coverage in Indonesia.
1996
AAM was repositioned as a partner to global healthcare players. AAM expanded into medical devices distribution.
1990's
2003
AAM implemented Enterprise Resource Planning (ERP) and launched analytical business platform.
2000's
2005
AAM expanded into consumer health product distribution.
2009
National Distribution Center (NDC) began its operations.
2010
DD was repositioned as a sales and marketing arm for medical devices and launched its own brand, Stardec.
2010's
2011
AAM expanded into consumer health product distribution.
2011
Medela Potentia (MP) was established as a holding company.
2018
Dynamic Argon Co. Ltd., (DAC) was established in Cambodia, marking MP’s first international expansion.
2020
Deca Metric Medica (DMM) was established as a medical device manufacturer. Its first factory was inaugurated in December 2023.
2020's
2022
Karsa Inti Tuju Askara (KITA) was established to capture the growing e-commerce demand through GoApotik, its pharmacy aggregator.
2023
AAM enhanced its digital offerings through the implementation of GPOS.
2023
AAM expanded into cosmetic, beauty and baby products distribution.