Contact lenses are no longer just tools for vision correction they have become essential for enhancing appearance, especially among active women. According to the Contact Lens Association of Ophthalmologists, the use of non-refractive cosmetic contact lenses is on the rise across Asia, alongside growing demand for both refractive and cosmetic lenses.
This trend in contact lens usage for both medical and cosmetic purposes presents new challenges. Studies published in Eye & Contact Lens Science and Clinical Practice and The Journal of the British Contact Lens Association reveal that 58% of contact lens users experience discomfort symptoms, with over half expressing a desire to wear their lenses for longer periods daily.
To address these issues, Alcon, a global leader in eye care with over seven decades of expertise, launched its AIR OPTIX COLORS contact lenses during the Jakarta X Beauty 2024 event, held from December 5-8, 2024, at the Jakarta Convention Center (JCC) Senayan.
AIR OPTIX COLORS offers four distinct advantages, delivering unparalleled comfort and aesthetic functionality for contact lens users:
Silicone Hydrogel MaterialAs the first and only contact lens made from silicone hydrogel, AIR OPTIX COLORS allows six times more oxygen to reach the eyes, ensuring optimal eye health.
3-in-1 Color TechnologyThis advanced technology blends three different colors into one lens, creating a beautiful, natural, and captivating look. The lenses come in four elegant shades: Gray, Sterling Gray, Brown, and Pure Hazel, available in plano (non-prescription) to -8.00 diopters, with a 30-day wear duration.
Color Is InsideUnlike most colored lenses, the color in AIR OPTIX COLORS is embedded within the front and back surfaces of the lens, preventing direct contact with the eyes and ensuring long-term safety and comfort.
Exclusive SmartShield TechnologyThis innovation makes the lenses makeup-resistant and protects against deposits such as dust and oils, maintaining all-day comfort for up to 30 days of use.
Distributed by PT Anugrah Argon Medica (AAM)
AIR OPTIX COLORS is distributed and marketed by PT Anugrah Argon Medica (AAM), a trusted name in Indonesia’s healthcare industry for over four decades.
“We are proud to introduce AIR OPTIX COLORS as part of our commitment to providing high-quality products that not only support eye health but also boost users' confidence with stunning color options. Unlike most colored contact lenses on the market, which can only be worn for 6-8 hours, AIR OPTIX COLORS is designed for all-day comfort for 30 days,” said Harris Lesmana, Commercial Director of AAM.
AAM provided an interactive experience for visitors at their booth at Jakarta X Beauty 2024, allowing them to try various lens colors and discover the perfect fit for their style. Free eye health check-ups and consultations were also offered in collaboration with Optik Melawai.
AIR OPTIX COLORS are now available at Optik Melawai outlets across major cities, including Jabodetabek, Bandung, Surabaya, Denpasar, and Medan.
“With AIR OPTIX COLORS, we believe everyone deserves the perfect combination of comfort, eye health, and beauty. We are here to empower active women to express themselves confidently without compromising their eye health,” said Tarida Nadapdap, Group Business Manager CHP AAM.
As part of Medela Potentia, AAM has developed a diverse portfolio of pharmaceutical, health, cosmetic, and medical device products for over 44 years.
“With our end-to-end competencies, the strategic alliance between AAM and Alcon contributes to improving access to high-quality healthcare products for the community,” stated Juliwaty, President Director of AAM.